Last Updated: Thursday 18th of August 2011 at 01:56:15 PM
Model, TV Presenter and former professional athlete and footballer Kris Smith has painted his face blue to help raise awareness and funds for Blue September.
The popular English model is urging all men to check themselves and see a doctor regularly in the hope to prevent unnecessary cancer deaths.
"I personally think it's time for us men to put aside pride, and fear of looking a bit soft, and start looking out for ourselves. After all there is nothing weak about wanting to see your kids, family or friends grow up or
grow older. Please guys look after your diet, exercise whenever you can and
let's live our lives to the fullest and hopefully for longer.” (Kris Smith)
CLICK HERE TO WATCH THE KRIS SMITH INTERVIEW